CARPROOF in the News

CARPROOF launches CARPROOF RECON, a groundbreaking new reconditioning tool, for dealers

LONDON, ON, July 2, 2014 – CARPROOF, Canada’s most trusted vehicle history report provider, today announced the launch of CARPROOF RECON, a groundbreaking new reconditioning tool, free to CARPROOF Dealer Members.

CARPROOF RECON is an easy-to-use mobile, tablet and desktop tool for dealers that uses the VIN to determine an accurate estimate of the costs involved with reconditioning a vehicle. The reconditioning costs are powered by the same database used by insurance companies and body shops around North America for estimating damage repairs. CARPROOF RECON delivers true and consistent reconditioning costs each and every time while allowing dealers to customize things like labour rates to their store.

CARPROOF RECON is an invaluable resource offered free to all CARPROOF Dealer Members via the company’s Dealer Benefits Program. The tool is available in the Dealer Member’s account and as a download on the app store for Android and Apple devices.

“We know that when a customer brings a trade-in to a dealer, they often have a misconception as to what their car is worth and why,” says Shawn Vording, Director of Product Management at CARPROOF. “RECON empowers the dealer and will change the conversation around trade-ins. It’s the perfect tool to bridge the gap in understanding. The dealer will calculate an accurate cost of the reconditioning needed to make the car ready for resale and they can clearly communicate this to the customer via RECON, a third-party, neutral tool.

RECON can also help the dealer educate the customer on damage that’s occurred to a vehicle. Using this tool, dealers can reverse-engineer the damage to show the customer how the costs can add up, especially given the difference in parts and repair costs between car brands.

As part of CARPROOF’s commitment to be bilingual in everything the company does, CARPROOF will be launching CARPROOF RECOND, the French version of CARPROOF RECON, for French customers in the coming weeks.

To learn more about CARPROOF RECON and to start using it in your dealership, visit: http://www.carproof.com/carproof-recon.


CARPROOF, a unit of IHS Markit (Nasdaq: INFO), is a world-class data company that creates insight through information for the automotive industry. Offering solutions in vehicle history, appraisal, valuation and more, the CARPROOF name is synonymous with trusted, impartial and comprehensive used vehicle data. CARPROOF’s products are used by dealerships, vehicle manufacturers, consumers, major auctions, governments, insurance providers and police agencies across Canada, to help users buy, sell and appraise vehicles with full transparency. Based in London, Ontario and founded in 2000, CARPROOF has been named one of Canada’s 50 Best Managed Companies, and was also honoured with Deloitte’s 2013 Technology Fast 50™ and Fast 500™ awards. For more information about CARPROOF, visit www.carproof.com.

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For further information:
Joe Varkey
Vice-President, Marketing
1.866.835.8612 ext. 4142

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